About me
Rowena Pedrena is a Peabody and Emmy Award-winning television producer with more than a decade of experience in scripted, reality, and documentary formats for feature films and television. Her credits include work featured on Netflix, ABC, NBC, CBS, CNBC, PBS, TLC, History Channel, NatGeo, Hearst Television, Food Network, and Discovery Channel. Prior to joining the University, Rowena was the Supervising Producer for Hearst Television’s streaming app, Very Local, where she developed and produced unscripted original series and delivered 80+ episodes of half-hour broadcast television focused around the 26 Hearst local news markets. Rowena specifically developed shows in the following genres: hosted travel & tourism, restaurant profiles, food competition, renovation, action/adventure, human interest, and love & dating. In addition to network broadcast, Rowena has experience in sports media, branded content, commercials, social media campaigns, testimonials, and corporate/educational videos. Clients include: NFL, MiLB, Hyundai, Nutrisystem, Warner Bros. Pictures, Wall Street Journal, Intel, and 2U. She earned her MFA in Film Production from the Ohio University School of Film with a focus on screenwriting and directing. As a multi-hyphenate artist (Writer/Producer/Director) her creative research lives at the intersection of unscripted and scripted media, applying scripted artistic techniques to elevate the unscripted form.
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