About me
Mr. Bouvard is Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. Pierre works with national brands and agencies to craft targeting and measurement solutions. The Audio Active Group is a full-service advisory offering media planning recommendations, creative best practices, and measurement services.
Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales and Marketing for Arbitron Inc., Bouvard launched Arbitron's Portable People Meter (PPM) and created the out-of-home and custom research divisions.
Bouvard was also EVP at Coleman Insights, a leading radio industry market research and consulting firm. At Coleman, he helped launch the nation's first Hip Hop radio stations in Los Angeles and New York City and shaped the programming and marketing strategies of successful major market radio stations.
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, and the Academy of Country Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs.
Westwood One is an industry leader in attribution measurement. The company has conducted over 100 different studies on radio campaign brand lift, sales effect, audio creative and search and site attribution. It publishes these studies and audio insights on the Audio Active Group blog at www.westwoodone.com/blog
