BEA2025 Welcome to the BEA2025 convention program! All BEA sessions and events take place at the Las Vegas Convention Center’s West Hall, 3rd floor.
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Building on their foundation and looking to the future, this panel seeks to examine the sports media industry’s adaptation to media convergence. The phrase media convergence refers to the blending of legacy and modern media to create a new or different product (Jenkins, 2006). Today’s media landscape merges traditional formats, such as radio and television, with new media, such as social media and streaming platforms. This convergence culture creates challenges and opportunities to reach a further divided audience. This discussion will focus on how different sports and/or different networks alter their strategy to maintain relevance in today’s culture. Moreover, this panel will explore the potential implications of media convergence for producers, broadcasters, reporters, and audiences. Moderator: Nick Artman, Slippery Rock University Panelists: Nick Artman, Slippery Rock University; Geoffrey Thompson, University of Florida; Matthew Harmon, Monmouth University; Kyle J. Miller, Northwest Missouri State University
