BEA2025 Welcome to the BEA2025 convention program! All BEA sessions and events take place at the Las Vegas Convention Center’s West Hall, 3rd floor.
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Keep checking back for event registration, speaker announcements, and more details. Need answers ASAP? Reach out to our event planning team at help@BEAweb.org for info and more.
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Narratives that broadcast television is in peril have been a part of industry and popular discourse since cable television, VCRS and video games became popular in the 1980s. Yet here we are in 2024, and, despite the deterministic narrative that old television is giving way to new television, broadcast networks not only persist but are a significant part of the streaming television ecosystem. This panel presents the following histories to better understand how network television has shifted its industrial strategies and practices in order to adapt to the digital age. Moderator: Eleanor Patterson, Auburn University Stripping Leno at 10 pm: The Challenges of Linear TV Scheduling in an Era of Online Abundance; Noah Arceneaux, San Diego State University Bridging the Brand: Disney’s Use of Cartoon Blocks to Build their Brand in Broadcast and Extend it into the Digital Age; Kyra Hunting, University of Kentucky Musical Narration and Memory: The Use of Commercial Music on Twentieth Century Period Pieces on Network Television; Anne Frances MacLennan, York University From Analog Dollars to Digital Pennies: iTunes, Ad Dollars and Debates over Electronic Sell Through; Eleanor Patterson, Auburn University
