Radio entrepreneurs have always tried to set the trends or figure out how to capture audiences in new ways. Most recently TikTok radio, launched in 2021, was created from a partnership between TikTok, Pandora and Sirius XM. What is the future for local radio and how will radio be defined in 2050? This panel reviews the past 70 years of radio, with the hope of offering some strategies and direction for its future.
Moderator: Phylis West Johnson, San Jose State University
Panelists: Jonathan Pluskota, Colorado State University Pueblo;
Music Radio FormatsAlex Kirt, Northwest Missouri State University;
Rediscovering Local RadioJosh Shepperd, University of Colorado Boulder;
Learning from HistoryPhylis West Johnson, San Jose State University;
Radio in the MetaverseDona Nichols, San Jose State University & Producer if the documentary
She Sang;
The Rise of Black Country
