Name: How HBCUs became the buzz?
Start: 2025-04-06T14:00:00-0700
End: 2025-04-06T15:00:00-0700

BEA2025
Welcome to the BEA2025 convention program! All BEA sessions and events take place at the Las Vegas Convention Center’s West Hall, 3rd floor.

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Keep checking back for event registration, speaker announcements, and more details. Need answers ASAP? Reach out to our event planning team at help@BEAweb.org for info and more.

Sunday April 6, 2025 2:00pm - 3:00pm PDT

W304

In recent years, Historically Black Colleges and Universities (HBCUs) have garnered unprecedented national attention from major brands, retailers, and media outlets. This panel will explore the key factors that contributed to this heightened visibility and discuss how HBCUs can leverage their newfound platform while maintaining control over their narratives. The conversation will emphasize the importance of preserving authentic storytelling, highlighting the cultural and historical significance of these institutions, and ensuring that external partnerships align with the values and mission of HBCUs. Through a dialogue with experts in branding, education, and media, this panel aims to equip HBCUs with strategies to harness the power of this attention while fostering a sustainable, meaningful narrative that continues to uplift Black excellence and innovation.
Moderator: Sheri Janine Booker, Morgan State University
Panelists: Tammira Lucas, Lecturer, Coppin State University
Maya Gilmore, Executive Director of Charm TV

Moderators

Sheri Booker

Lecturer, Morgan State University

Speakers

Maya Gilmore

Executive Director, City of Baltimore

Maya Gilmore is a multimedia producer currently serving as the Executive Director of the Mayor’s Office of Cable and Communications for Baltimore City. Maya oversees the CharmTV and Engage Network platforms dedicated to amplifying Baltimore’s voice and culture, further cementing... Read More →

Sunday April 6, 2025 2:00pm - 3:00pm PDT
W304

Multicultural Studies, Research/Theory | BEA, Research/Theory

BEA2025

Sheri Booker

Maya Gilmore

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