BEA2025

In today’s hyper-connected, attention-centric world, collegiate and professional athletics programs aren’t just competing on the field, they’re behaving as full-blown media companies. This workshop will explore the strategies driving fan engagement, from live event experiences to second-screen interactions, streaming platforms, and subscription models. We’ll look at how programs are monetizing content and driving e-commerce, and explore how social media has become the front line for capturing attention and driving revenue. This workshop is for those who would like to better understand how modern technology and original content is transforming fans into superfans putting athletics programs at the forefront of media production, creative content and distribution. Attendees will learn how to integrate the most current trends of sports content connectivity with existing broadcast, film, media and distribution curriculum.
Workshop leaders: Michael Clarke, Professor of Practice, Advanced Media Management, Newhouse School, Syracuse University
Jordan Kligerman, Assistant Professor, Newhouse Sports Media Center, Newhouse School, Syracuse University