BEA2025 Welcome to the BEA2025 convention program! All BEA sessions and events take place at the Las Vegas Convention Center’s West Hall, 3rd floor.
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This session will discuss the need for continued scholarly inquiry into the practical, theoretical, and ethical dimensions of AI integration in public relations and strategic communication, offering insights for future research directions and practical implications. AI technologies such as chatbots, predictive analytics, recommendation engines, and supply chain management are reshaping strategic communication practices, offering efficiency and automation in various tasks. Despite concerns about job displacement, AI presents opportunities for professionals to focus on strategic planning, human resource management, influential marketing communication, internal communication, or crisis communication. On the other hand, ethical considerations surrounding AI in public relations and strategic communication, including transparency, bias, and privacy, require careful attention to ensure responsible use. Moderator: Jae-Hwa Shin, University of Southern Mississippi Ethical Guidelines for Public Relations Practitioners Using AI; Chuqing Dong, Michigan state university AI Ethics: Moving toward a Universal Paradigm; Shannon Bowen, University of South Carolina The Impact of AI on Influencer Relations: Bridging Organizations and Online Communities; Guy Golan, Texas Christian University How to Respond to Deepfake Videos and Potential Threats to Organizations; Andrea Hickerson, Ole Miss University Ethical Considerations for Working with Influencers in the age of Artificial Intelligence; Brian G. Smith, University of Mississippi
